Innovation that is Bigger. Faster. More Successful. Fueled by Rigor. Accelerated with Creativity.
Transform your innovation trajectory!
Ask yourself
what is my biggest innovation challenge? A challenge I know must be solved, but one for which a solution has so far proven elusive?
Now challenge us!
with your toughest questions! If you could have anything in terms of assistance to help you succeed with your big innovation challenge, what would that be? Chances are we can help you get it! If the initial exchange results in mutual interest, we'll then quickly move to step 3.
Robustly explore the possibilities, together
We'll reframe the issues in multiple ways, addressing your biggest challenges, combining the best of what you know and do with the best of what we have to offer. Compelling new insights and innovation strategies will emerge.
Agree
to work together on big, bold solutions or part ways with a respectful tip of the hat.
THE MISSION
Unleash latent innovation potential.
Extract value for everyone.
Improve the world.
Pick your payload...
Load up one or more of these launch Payloads to transform your innovation trajectory!
Ventoriumtm Studio: 10 Weeks of fast cycle, state-of-the-art, human-centered innovation leading to fundable new ventures! The output is then taken to market internally with the sponsor, spun out into a Hybrid Startup, or further developed during a Ventoriumtm Studio 2.0.
Hybrid Startuptm : Combines the agility of startups with the deep domain expertise and resources of successful enterprises to create transformational and disruptive innovation that is bigger and better than either alone.
TransOrbitaltm Innovation Strategy - A robust new human-centered innovation strategy that will produce more growth, faster.
HighGtm Innovation Sprints - Fundable, holistic new product and service propositions and business models in 8-12 weeks.
MaxQtm Hybrid Startup Marketplace - Transformative growth opportunities from existing IP at the speed of startups.
Gimbaltm Behavioral Science for Innovation - Dramatically better ways to discover, guide, measure and deliver big innovation.
ideitm Integrated Design & Innovation Framework - An modern innovation paradigm upon which to build a more effective innovation organization.
We'll move your innovation capability and output into the new and better orbit you desire.
The Details...
What we do and how we do it
We unleash latent innovation potential - potential that would otherwise go untapped or under-delivered - by addressing common challenges to big innovation.
We do this by developing robust innovation strategy, creating fundable innovation propositions on very fast cycles, and facilitating path-to-market decision-making that helps you bring bigger, more daring innovation to market. We are both creative and rigorous across the domains required for innovation - human behavior and motivation, organizational dynamics, be they industry, academia, government or NGOs, and enabling science and technology. We help make everything we touch bigger, faster and more successful.
What you get from each of our innovation services:
Common big or disruptive innovation barriers that we help address:
TransOrbitaltm Innovation Strategy
Strategy grounded in humans, organizations and science/technology
We help you discover vs. declare innovation strategies by formulating strategic hypotheses across the domains of humans, organizational fundamentals, and science/technology, then rapidly test these hypotheses so that strategic choices such as purpose, where to play, and how to win are grounded in today's realities and tomorrow's possibilities. Being grounded in the realities of your strategic challenges, the tensions and trends in user experiences, and the possibilities of enabling science and technology platforms helps you successfully set your sights on the right stars!
Supporting evidence: Developed and delivered successful Innovation Strategies for both multi-$B Categories and new technical platforms.
HighGtm Innovation Sprints
10 weeks to fundable propositions!
Extract new value from existing innovation assets.
Rapidly evaluate new innovation domains.
Based on the highly successful "Intersect CPG - Transformative Product and Business Model Innovation" graduate course created by Founder Robb Olsen at Northwestern University, HighG is applicable to industry, government, academia or NGOs. HighG moves stake holders and team members from hypotheses to initial business models and product/service prototypes, supporting data and evidence of adoption among the target audience in just 10 weeks. HighG propositions are then ready to be funded and scaled from prototypes to first purchases/adopters, with a much stronger right to succeed in market! HighG Teams and Enterprise Decision-makers get expert, catalytic coaching and guidance along the way, combining the best of the sponsoring organization with TransOrbital's state of the art innovation expertise.
Supporting Evidence: Numerous successful sprints taking innovations from initial ideas to fundable propositions with $100'sM to $Bs in market potential.
MaxQtm Hybrid Startup Marketplace
The agility of a startup combined with the deep domain knowledge and resources of the enterprise.
The MaxQ Hybrid Startup Marketplace includes three flexible funding options for the go-to-market phase of an innovation: internal to the sponsoring enterprise, VC with buy-back rights for the enterprise, and licensing. The Hybrid Startup Marketplace helps sponsoring organizations get bigger, more daring innovations to market that are outside the current core, with the option to grow the Hybrid Startup externally until such time as market success warrants integration with the sponsoring enterprise. HighG Innovation Sprints can be structured as Hybrid Startups as well, providing maximum speed and likelihood of success in market.
Supporting Evidence: Experience with many variations on hybrid startups illuminates best practices and pitfalls, vetted approach with thought leaders from Enterprises, Startups and Venture Capital.
Gimbaltm Behavioral Science for Innovation
Unlock the drivers of choice.
Just as a gimbaled motor points a rocket in the desired direction, we employ a robust set of modern behavioral research techniques and measures to guide innovation much more effectively and efficiently than traditional market or design research techniques. The Gimbal paradigm and portfolio of research methods is synthesized from the fields of neuroscience, biometrics, psychology, sociology, anthropology and behavioral economics, and tested in the crucible of the global marketplace.
Understanding and utilizing behavior and motivation are crucial to the success of anything new. TransOrbital brings a robust behavioral paradigm along with simple and effective behavioral research techniques to all of our work, developed by world class experts over decades of experimentation and application. Each innovation endeavor is framed with a model of current behavior, and insights into associated motivations, aspirations and tensions in the current experience. Then, prototypes are introduced as stimuli and the impact on behavior measured. The ultimate goal of any of our innovation collaborations is adoption of the innovation, a behavioral outcome measured with behavioral metrics. While existing market research data may be of use in understanding the context of the current innovation challenge, in general we do not use market research approaches as they are terribly inefficient and potentially misleading when it comes to innovation.
Supporting Evidence: Led successful pivot from primarily attitudinal to primarily behavioral paradigm for front end innovation work globally at P&G, including development and deployment of new qualitative and quantitative behavioral methods scaled to thousands of repetitions, and integration into the global innovation work process, leading to bigger, faster and more successful front end innovation output. Maintain a vibrant global network of thought leaders in this space.
ideitm Integrative Design & Innovation
Building Winning Innovation Organizations that Last
We help clients build thoroughly modern innovation organizations that combine the best of their current capabilities with our state of the art Integrative Design and Innovation model. Services include organization strategy and design, multi-gen implementation plans and assistance, creating appropriate rewards structure, building and delivering experiential training curriculum, building and sustaining community, role definition and integration with existing innovation roles, crafting recruiting strategies, identifying hiring sources, and building a pipeline of skilled idei innovators that will successfully deliver winning innovation and have the ability to advance to senior leadership positions.
The idei paradigm combines the best of Design Thinking, Lean Startup, Agile Innovation, Behavioral Science for Innovation, and the richest of the Products Research methods and learning from the 100 year history of rigorous, human centered design and innovation in P&G. This combination is dramatically more powerful, effective, and efficient, produces much bigger innovations and moves them to market transactions more quickly, and is frankly a lot more fun as a result!
Please read the Introduction to Products Research article on our blog for more background on Products Research and Integrated Design & Innovation.
Supporting Evidence: Tested the idei approach successfully in both academia and industry. Taught and practiced each of the underlying paradigms at the highest levels in industry and academia, providing deep knowledge and insight upon which to build idei. Co-led the global Products Research community of practice for 6 years at P&G, mastering the organizational dynamics of a large, global, rigorous human-centered design and innovation discipline.
Select Publications
A bit more about our point of view
Big Ideas in less than 1300 Characters!
My best LinkedIn posts!
Startup Agility + BigCo Deep Domain Expertise & Resources
A Hybrid Startup is one that combines the deep knowledge, expertise and resources of BigCo's with the agility and fast-cycle decision-making of startups, while chucking the crap that gets in the way 😉. Doing a single such partnership creates a Hybrid Startup, while doing multiple such partnerships creates a Marketplace of Hybrid Startups. Both are good, but the latter is the way create a pipeline of big transformative or disruptive innovation that benefits the BigCo and Startup partners directly and sustainably over time.
Brand Experiences Must Be Crafted and Integrated Across Four Domains
The BX framework groups the brand stimuli into four buckets: Physical, Narrative, Community and Service. Done well, the brand stimuli are tightly integrated across these domains, synergistic with one another, positive at every touch point, and designed in total to drive choice over competitive offerings.
Why this is so for large organizations and one way out.
Big, disruptive innovation inside big, successful organizations (BSOs), especially those with a long history, generally does not work, not for lack of robust propositions that really could change the world, but rather because BSOs by their nature cannot disrupt themselves. This is simply because of the ways humans are wired, combined with the primary activity and reward systems of BSOs, which is to do and support more of what they've already done.
FAQ
Read on for more detail on each of our innovation programs. Reach out if you need more information!
Scope
What is normally included in each of the innovation programs?
TransOrbitaltm Innovation Strategy:
Starting with the sponsor's current innovation strategy, an updated strategy is created that is designed to produce a desired set of outputs for the sponsoring organization.
HighGtm Innovation Sprints:
HighG Sprints are designed to rapidly develop a fundable innovation program in an area of interest to the sponsoring organization, one that is strong enough to warrant further investment by the sponsoring organization, or, optionally, relevant venture capital.
MaxQtm Hybrid Startup Marketplace:
MaxQ, or maximum dynamic pressure on a spacecraft, is a critical point in any launch, when all the work done to that point is tested by the realities of physics as certain maximum forces are experienced. In a similar way, first path to market decisions also stress test all the innovation work done up to that point. However, big, disruptive innovation often does not look appealing through the lens of historic product launch criteria, and many big or disruptive ideas therefore do not survive. Exploring a second launch option, the Hybrid Startup, with VC launch criteria, helps more big and disruptive ideas survive this period of maximum dynamic pressure.
Gimbaltm Behavioral Science for Innovation
Our expertise in behavioral science as applied to innovation is both deep and broad. We can help you apply behavioral science in ways that improve innovation success rates as well as help you to build the right organization to apply behavioral science optimally given your organizations current structure, mission and expertise, and your willingness to adapt and change. Below are four examples of the ways in which we apply behavioral science to the innovation process.
Time
How much time does each program usually take?
TransOrbitaltm Innovation Strategy:
HighGtm Innovation Sprints:
MaxQtm Hybrid Startup Marketplace:
People
How many people are typically involved in each program?
TransOrbitaltm Innovation Strategy:
HighGtm Innovation Sprints:
MaxQtm Hybrid Startup Marketplace:
Costs
What direct costs does each program typically involve?
TransOrbitaltm Innovation Strategy:
HighGtm Innovation Sprints:
MaxQtm Hybrid Startup Marketplace:
About
TransOrbital Dynamics is small, selective, and highly skilled at what we do. Each of us embraces and practices a powerful combination of creativity and rigor, knowing both are required to accelerate big innovation to successful deployment. We call ourselves a "catalytic innovation consultancy" because, through direct contact, we enable the innovation transformation in the organization with whom we're partnering, like a catalytic substance enables a chemical reaction, but are separate from the end result, which belongs to you, our customers. Talk to us, and we'll see if there is a fit. Together we'll discover how to transform your innovation trajectory!
Founder & CEO
My passion is working at the leading edge of innovation, combining the best of what I know and do with others from academia, industry, governments and NGOs who are ready to transform their innovation trajectory, create big, game changing innovation, and make the world just a bit better.
I spent 35 years at Procter & Gamble doing leading edge innovation and developing innovation strategy and new innovation capability with a global network of world-class internal and external partners.
Here is my lookback bio, covering my P&G work in more detail (2 page PDF). Be sure to check out LinkedIn for my latest publications!
Contact us to discuss possibilities...
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